Wednesday, March 8, 2017

Housework Is No Longer Only a Women's Job


On International Women’s Day we celebrate women’s achievements and reflect on how far we have come and what we still need to work towards to create parity.
Back in the day women’s roles focused predominantly on cleaning, cooking, raising children and being housewives.
According to Huffington Post:  “Recent years show the line between male and female roles is becoming blurred. Men are taking a more active part in homemaking and child rearing, and women are thriving in the business world.”


credit: Benjamin Gray
Not only have the roles changed in some instances but new innovations have also created transformations at home.  Technology has paved the way to making home chores far easier and quicker.
Nytimes.com takes us on a tour of the greatest era for innovation.  “Homes were changing, as the innovations that were being increasingly adopted in 1920 became truly universal.”
Needless to say, one of the greatest home innovations in the 70’s was the microwave:  “In 1970, anyone who needed to reheat leftovers faced a messy, time-consuming task at the stove — not the quick minute in a microwave of today. The microwave was introduced in 1965 and was not widely purchased until the 1980s.”

The dishwasher concept came to life over 160 years ago, but were nowhere near as efficient and effective as the machines we use today, according to top10reviews.com.  “In fact, the first dishwasher that even remotely resembles modern models was created by an English inventor in 1924, who implemented the rack system and rotating sprayer common in dishwashers today. By the 1970’s, the dishwasher transitioned from a fringe item to a necessary appliance and by 2012, 75 percent of American households would own a dishwasher.”

In recent decades additional technological inventions streamlined the household chore list with the first robotic vacuum cleaner launched to consumers in 1996.

In 2016, The Wall Street Journal echoed Huffington’s Post findings:  “An epic change is happening inside American homes: Men are doing more laundry.”

#BeBoldForChange
Debbie Cohen-Abravanel - CMO - FoldiMate
According to their study “Many men have little choice. More men are single - 47% of the adult male population in the U.S., according to the U.S. Census Bureau. Married men now do 42% of all housework, more than double the amount they did 30 years ago”.

In the United Kingdom however “70 per cent of all housework is done by women, and nearly two-thirds of all chores is done by them even if they work over 30 hours per week.” Huffington Post UK edition shone the spotlight on this issue stating that “The European Union is being asked to make sure men do at least half of the household chores as part of a ‘strategy for equality’.”

Family man and FoldiMate™ CEO, Gal Rozov contributes to the growing global statistics of men championing housework: “I have always taken on household chores and am the first to admit that I am terrible at many of them.  When it came to folding laundry my wife never approved of the quality of my laundry folding.  A few years ago I thought ‘why don’t we have a laundry folding machine?  We have a washer and dryer and even a robotic vacuum cleaner, so why not a folding machine.’  My wife was my inspiration and so the idea of FoldiMate came about.”

#BeBoldForChange
Gal Rozov - CEO - FoldiMate

He believes that whilst we have come along way in the past 50 years we still have work to do in bridging the gap to a more balanced picture of equality.
“At FoldiMate, we believe that just like there is no ‘one fold’ solution when folding different garments, we acknowledge and recognize that in the workplace each person is different. We embrace diversity as an opportunity and as such, created an all-inclusive flexible culture and family centric workstyle that focuses rather on the individual and creating an environment for them to thrive in, irrespective of gender, race, age etc.  
As a father and technology geek leading a global start-up, it is my responsibility to promote equality for all, not just today, on International Women's Day, but on all days.
I continue to champion women’s self-fulfilment at home and in the workplace and encourage you to #BeBoldForChange and establish a culture that promotes flexibility and equality at home and in the workplace” concludes Rozov.

Tuesday, January 31, 2017

Summing Up CES 2017 for FoldiMate

As you probably know we returned from CES 2017 Las Vegas just a few weeks ago.

This was a fabulous event for FoldiMate. We know that people are waiting for a solution to help them with the tedious chore of laundry folding, however, we didn’t imagine in our wildest dreams, that there would be so much excitement around FoldiMate.

For those of you who weren’t lucky enough to attend this mind blowing event, we thought we would recap some of our highlights during our trip to CES 2017 Las Vegas.


Free FoldiMate Unit Social Competition

During the event we ran a social media competition and the lucky winner will be one of the first people to receive a FoldiMate. If you were one of the contestants we just want to thank you so much for taking part. We really appreciate your time and creativity!

Read our post with all the runners up are their submissions.

The winner was Karen Bleacher with this video:




And there were so many more, especially whiteboard submissions:




Two Semi-Finalist Pitches

1. Showstoppers Launchit Event

The day before CES 2017 opened we were invited to pitch as one of the 12 finalists out of over 100 candidates. This is a curated pitch event built around the companies that exhibit in Eureka Park. If you would like to take a look at all the finalists, Techcrunch wrote a great write-up.


Gal Rozov - Showstoppers 2017

2. Techstars Startups Competition





On the last day of CES, FoldiMate took another trip, albeit much shorter than the others, to the other side of the Eureka Park hall. We were honored to be one of the ten finalists invited to pitch on the start-up stage. 

We apologize to anyone we shouted at on the way, but it wasn’t easy to carry the mock-up between all the crowds in the Eureka Park area.


Two Booths

1. CES 2017, Eureka Park


2. Showstoppers
FoldiMate Booth - Showstoppers Event 2017


We were so delighted to see all the interest in FoldiMate at both of these events.


Two Awards

1. CES Innovation Awards


 IMG-20170105-WA0022.jpeg

2. Tech Awards - Eye-catching product of CES 2017 from the Dutch Tech Press




Many Media Interviews

Fox News:

We were delighted to be invited to appear on Fox News. Gal Rozov, our CEO, and one of our early investors took our FoldiMate mock-up to the place they were recording at 4am! But it was well worth it. 




And many others either covered FoldiMate or came by our booth and stand to interview us.

And Even More Press Coverage

We have been so overwhelmed with the amount of press coverage we received during CES, and it just keeps growing.  This makes it all the more exciting for us as we realize just how many people really are fed up with folding their laundry and are looking for an affordable and practical solution.

If you are interested in reading some of the articles that were the results of CES, here are a few of our favorites:







Back to Work!

So now we are back and working very hard to make sure we fulfill our promises to you, our customers. 

We will continue to update you as we make progress towards the pre-order date at then end of 2017. 

Don’t forget to register on our website so we can let you know when we open pre-orders, and thank you for all your support. We really appreciate it!

Tuesday, January 17, 2017

FoldiMate Product Update - January 2017

We have been receiving some questions regarding product updates from customers who have registered or paid a deposit for FoldiMate.

Please note that our timeline hasn’t changed from when we first announced FoldiMate and we have met, and are still meeting all our targets.

This post is to share some information with you and to explain our prototype and production plan.

What is a FoldiMate prototype?

Our prototypes are functional machines that use a folding technique. With each new prototype we expand its capabilities and progress towards the final prototype (EPT - Engineering prototype) which is derived from the experience we gain from previous prototypes.

What prototypes have we developed so far?

We have developed four prototypes so far, and are now working on our fifth which is still not entirely complete, however, it is the first prototype that is capable of running the entire folding process, from clipping to stacking of the items. At this stage it can only fold specific shirts and pillowcases.

This was our previous prototype (Alpha 4) which was only capable of folding (no clipping and stacking)


Alpha-4.PNG


This is our newest prototype (Alpha 5) which we unveiled in CES 2017. Note that this prototype is slightly larger than the final EPT. The reason for this is to enable the engineers to work on the various internal parts, but rest assured the final product will be around the size of an average dryer/washer.

alpha-5.png


To protect our work and to keep our technology safe the latest prototype has to be covered.
We will try to inform you of updates as they are made available but please bear in mind that there are limitations due to pending patents.

Why will the first units only ship at the end of 2018 and not sooner?

Building a mass production line for a new hardware product takes time, especially when it involves robotics and mechatronics such as those being used in FoldiMate.

Before we can develop a manufacturing line we still need to create between 2-3 additional prototypes. We will then reach the EPT (Engineering Prototype) explained above. This engineering prototype will look and function in a similar manner to the end product, however, it will cost much more to manufacture.

Once we have reached this stage it will take around a year to run quality checks, gain relevant certification, and build a factory that will mass manufacture FoldiMate at a price that is affordable to you, our customers.

Thank you for your support.

More updates and videos of our Alpha 5 prototype coming shortly.

If you have any further questions please write directly to us at info@foldimate.com.

Monday, January 16, 2017

And the CES 2017 Competition Winner is.....

As you saw we had some really creative and cool people try their luck to win a FoldiMate at CES 2017.

We think you will all agree that Karen Bleacher’s video where she showed her frustration with unfolded laundry, and how happy she would be with FoldiMate, was the most creative and fun. Especially when she invited her husband, Brett, into the shot for a kiss.





So congratulations Karen. When our first FoldiMate’s are ready for shipment you will be one of our first customers to receive one.

However, we don’t want our other finalists to go away empty handed, so we are awarding them a 20% discount off their pre-order of FoldiMate. Pre-orders should open at the end of 2017.

Thanks to everyone else who took part in this competition. It was really difficult to choose the finalists as there were some great submissions.

Looking forward to seeing you all at other events during the year and especially at CES 2018!

Don’t forget to follow us on Facebook and Twitter so we can keep you updated on our progress. We should have exciting news coming shortly.

Your Folding Mates

Friday, January 13, 2017

FoldiMate #NeedAFoldiMate Competition Finalists - CES 2017

 So CES 2017 is behind us, but that doesn’t mean it has been forgotten. Thousands of people passed through our booth, and we can’t express our appreciation enough to everyone who was willing to be interviewed and/or taken part in our social competition. For those who were not at CES, the competition was for either creative videos in our booth or photos of whiteboard messages. The participants then had to share the photo or video on either Twitter, Instagram or Facebook with the hashtags #NeedAFoldiMate and #CES2017. We had some great whiteboard messages and some really cool and funny videos. It has been a difficult choice, and we have decided that there were so many good submissions that we had to mention a few of them. These are the competition finalists.


Whiteboard No. 1

Paolo Tosolini posted this to Twitter with this Tweet:
#CES2017 Why do you #needafoldimate? Follow the math, it's always right. Your robotic laundry folding friend Paulo was the first person to be creative and use both colors (purple and black) and we absolutely adore his mathematical equation.

FoldiMate Math


Whiteboard No. 2

Amanda Gelbar posted this to Twitter with this Tweet:

#needafoldimate #CES2017 I'd rather be creating and solving problems #Engineering

We told Amanda to get creative so she literally took a shirt from one of the baskets and threw it on her head. We loved the spontaneity and that great hashtag on the whiteboard.

nobodygottimeforthat




Video No. 1

Karen Bleacher was so much fun in our booth. Just see the video she created. We absolutely love it, especially when she kisses her husband at the end.



Video No. 2

It is difficult not to get excited about FoldiMate when Tod Tangonan talks about it. He is referring to our CEO, Gal Rozov when he shows the business card.  He is so thrilled about FoldiMate he shared his video on all 3 social networks. Yes, he will still need to find someone to put his laundry away, but once his laundry is folded into beautiful neat piles it will be so much easier!





We just want to thank you so much for all of your support and enthusiasm. We are just as excited as you about FoldiMate and we want to assure you that our R&D team are really working as hard and as fast as possible to release a product that we will be proud of and that you, our customers, will be delighted with.

More product news coming shortly.


The WINNER will be announced next week.

Have a great weekend!


Your Folding Mates

Tuesday, December 27, 2016

Our Washer and Dryer Has a New Laundry Folding Friend at CES 2017

FoldiMate Family™: The robotic machine that will fold your laundry simpler, quicker and like a pro

CALIFORNIA, USA, 27 December 2016 - One of the most hated household chores must be folding laundry.  If not, it certainly has the title of "most tedious". Most of us own a dishwasher, a vacuum cleaner, a washing machine, a dryer and we can all agree that these technologies make our lives simpler, easier and more effective. Wouldn't it be great to have a solution to folding laundry?

In the 21st century, time is precious, something we don’t take for granted. Laundry is a necessary chore that takes precious time away.  Clothes come out of your washer, go into your dryer, once dry, they’re stacked on a chair or couch and occasionally on half the bed. We've all been there, hoping someone would just make it disappear. We just prefer to be doing other things, like spending time with our family and friends. Well, the FoldiMate team heard those cries and created a solution.

Introducing the first practical and affordable laundry folding robot: FoldiMate Family™. 



FoldiMate Family™ folds your laundry, it's that simple.  All you do is take the dry items, hang each one on the clip and within a few minutes, your laundry is neatly folded, treated and even de-wrinkled. It takes less than 3 seconds to clip each item onto FoldiMate’s Easy Clipping™ technology, making folding simple and quick. Imagine you have a friend who loves folding laundry for you.

FoldiMate can handle a wide variety of fabrics and garments. It will fold shirts, pants, towels and virtually anything that will fit inside of it such as pillow cases. 
Although it sounds like folding magic, it will have some limitations. It is being designed to handle kids’ sizes and up to XXL but it won’t fold linen, underwear, socks or baby clothes for example.

CEO Gal Rozov has more than 20 years of experience working in the intersection of technology and business. He is also a family guy, who loves spending time with his wife and three kids.
“I created FoldiMate as my wife claims I am one of the worst laundry folders in the world. She’s right. I hate it! There is a lot of laundry when you have three children and folding is tedious. I wanted to help her.” Gal Rozov shares.
“We knew that others suffer from this chore, but we didn’t expect such an incredible response when we released the FoldiMate concept video earlier this year which went viral. It has been viewed by people all around the world and we’ve seen it copied and edited into multiple languages. Nearly 200,000 customers have registered to learn when pre-orders are available and thousands have already paid a deposit to reserve their FoldiMate. Although we’re still in the prototype stage, we decided to exhibit at CES and expand our fan base prior to the pre-order launch late 2017. We can’t think of a better way to show our excitement and appreciation than to run a competition to win a free FoldiMate Family™ robot” says Gal Rozov.

Visit Foldimate’s CES 2017 booth is #51015, Sands Expo, Level 1, Hall G to participate in the competition or meet the team.  FoldiMate will also have a table top showcase at the ShowStoppers CES event. 

The first FoldiMate Family™ units are planned to be shipped towards the end of 2018. For a limited time you can get a head start, by registering on FoldiMate’s website www.foldimate.com and then pay a deposit to receive a 10% discount and be one of the first in your region to own it.

About FoldiMate
FoldiMate is a Silicon Valley based startup with a pragmatic and affordable approach to introducing robotic technology into our day to day life. Starting with the FoldiMate Family™ robot which puts an end to laundry folding at home. The company is on a mission to simplify household chores using robotics and technology in the immediate future. Naturally, FoldiMate’s technology will also be applied to commercial versions and help businesses with similar day to day challenges.


Media Contact 
Debbie Cohen-Abravanel
FoldiMate
+1 650 382 2343

debbie@foldimate.com