
- What is the potential market size of FoldiMate and robotic laundry folders?
- Who are the customers that will likely purchase a FoldiMate?
- How do we deal with future competition?
I’ll try to address these points as you evaluate the opportunity to join us as an investor.
Starting with Six Million US Families
Based on surveys we ran among 350,000 fans who registered on the pre-order waitlist, we learned that our likely customer is a one in a household with a large enough home (over 1,000 sq/ft) and with an income of over $100k/year. There are more than 30M US households that match this criterion.

Initially, we will focus our efforts on families who have at least one child of age 6 and above. The burden of having to fold weekly laundry with kids makes the chore more substantial. There are 6M US families that match this criterion.
We also see that those who show interest in FoldiMate are more likely to hate folding and think of sharing this chore with others in the household, including the kids. FoldiMate not only makes it faster, but also fun so that everyone will want to use it.

That’s why 690K US shared laundry locations are an attractive B2B vertical to service as well. This way, anyone could pay a few dollars and FoldiMate their laundry.
A new product category
iRobot sold a million Roomba units within three years of its debut back in 2002. If you compare this (once new) product category to laundry folding in fact RobotVacs is a sub-category of vacuum cleaners, whereas FoldiMate defines an entirely new product category that doesn’t have any viable automated alternative to date.

With a $2B market cap, you could say it is thanks to iRobot’s first-mover advantage and for establishing a strong brand, which we hope to reproduce with FoldiMate.
His tenacity in pushing the industry forward is reminiscent of the perseverance of Cochran in the nineteenth century, who set out to free women from the bondage of dirty dishes by proclaiming, “If nobody else is going to invent a dish washing machine, I’ll do it myself!”
Laundry robots could get foothold in the home for automation,
Staying ahead of the competition
We hear of big brands who are already working on concepts of laundry folders, Haier, for example. It’s a race to overcome the challenges of robotic folding which revolves around intellectual property and keeping the solution practical.
Compared to Laundroid, we have spent considerably less budget and time on R&D. As far as we know we are the only ones who have conducted an early field pilot – folding thousands of people’s laundry items.
Keeping the robotic algorithms encrypted and capitalizing on collected data from future units will help us stay ahead of the game and force the large players to try and find ways around our IP and achievements (or give us an offer we can’t refuse 😄).
Right now the consumer robotics industry is estimated to be a $5.5 billion industry and is expected to have explosive growth in the next five years.
Seeking Alpha, March 11 2019
We plan to capitalize on this explosive trend!
Now you see why we’re so passionate and optimistic about the future, invest in FoldiMate while you still can.
Your Folding Mate,
Gal Rozov
Founder & CEO
P.S. I’d love to receive your feedback and answer more questions. Post it in the comments section below, or better yet, join me for a 30 min webinar.
While the concept is fab… the unit is just too big. The prototype needs to be worked on in order to accommodate existing spaces. I have a large home, but I sure can’t spare the space needed for the fold mate.
Sorry… I wish it were smaller…
Jodey MacQueen
Hi Jodey, thanks for the feedback. The next prototype will be slightly smaller. A little shorter and narrower.
Nice machine. Please does it iron before folding, if yes, does it iron starched cloth?
It only folds.
My home is not small,but I can not afford the space all the unfolded laundry takes up.
Buenas tardes quisiera ser comercia en España de esta máquina de planchado
Can this be made in a smaller version? I think it would be more attractive to the people who have smaller apartments.
The updated prototype will be slightly smaller. Lower and slightly narrower. At the moment we can’t make it much smaller than that if we are to fold the items we are promising.
Are you planning to expose the product for international market. In specific , middle east market. Im willing to invest taking in consideration exclusive distribution rights.
Advice on South East Asia region. Thanks.
We aren’t selling yet. You can register for the opportunity to partner with us in the future foldimate.com/partnership
Looking forward to using this machine 310 270 0958
My Dear
we are interested to buy this machine so let me know how i can buy i am from india
Hi, FoldiMate isn’t available. Please join our waitlist
It’s doing cloth ironing & fold ?
Either folding only ?
FoldiMate only folds. It does not iron
Very nice product it will be very useful
What is it price in india
FoldiMate isn’t available yet. Please join the waitlist so we can let you know when it is available in your region.
I invested a 100€ almost 2 yers ago, can I know some news ?
Hi Veronica, you should have been receiving updates from us. Please write to info@foldimate.com and check your spam and junk folders. You should have a number of updates.
I also made some investment to secure the waiting list. But i haven’t received any updates since 2019.
Dear Nur,
Rest assured that your deposit is refundable any time you wish. Please read our latest blog post for progress updates and stay tuned.
Take care,
The FoldiTeam
Hi Foldmate
I am interested in promote in my region – Asia Pacific
Let advice on it
Thank you Rikhi,
If you are interested in distributing, selling or becoming an affiliate please complete this form. We will contact you when we finalize the rollout plan in your region.
Hello,
We are opening a laundromat here in Curacao, we find it very interesting to add the foldimate to our inventory.
Do you have also a commercial version ??
Does it folds also bedlinnens etc ??
When can we expect to buy the foldimate, when are they available.
Thanks and kind regards,
Gloria Hellburg
We might Gloria,
Please see our FAQ section on the website for more details and follow our blog for periodic progress updates.
I am interested for this machine so let me how I can buy this machine.
Hi Team we have one doubt depends tiz product we can be use ladies (girls) top and bottom, legend, chudithar, then sarees, kudha can be possible to iron because most of girls wearing traditional that’s wat can u please drop message
We are planning to open new project new consignee in this machine it will be successful we r plan to buy more than 20 nos
Hi,
FoldiMate doesn’t iron the garments, it only folds. We’re also not sure about sarees and long traditional clothing, it depends on the length – not more than 1.4m.
Take care,
The FoldiTeam
I WOULD LIKE TO EXPOSE THE MACHINE IN INDIAN MARKET AND THE DISTRIBUTION RIGHTS.
Please register here and we’ll contact you if and when it is relevant.
Is there any new invention which irons the cloth as well as folds in fewer mintues ??
Not that we know of…
U deliver this product in india
Quiero comprar una máquina igual como lo compro